PHASE 01 · ONE-TIME
Foundation
Benchmark
SEO baseline, pre-migration
Migrate
WordPress to Framer CMS
Audit
Metadata, headings, schema
PHASE 02 · EVERY MONTH
Repeats
Content engine
01
Map intent
02
Brief
04
Measure & refresh
03
Publish
Solution-aware buyers
Problem-aware buyers
01
H1B return & India relocation
02
EOR employee experience
03
Nano GCCs
04
Compliance
05
First India hires
06
Post-funding expansion
Buyer need
Search intent
Funnel stage
Internal link path
What
Topic cluster per buyer question
Who
Solution- and problem-aware buyers
Where
Blog, guides, AI answers
01
Idea bank
Search behaviour
Industry reports
Market developments
Customer insights
Hiring trends
02
Narrow
Theme
India expansion
Topic
Expansion models
Question
EOR, entity or GCC?
03
Brief
Evidence
Expert view
Direct answer
04
Discovered
Search plus AI answer engines
Source · TeemGenie
Complex buyer decisions
In-depth hiring guides
SEO
AEO
GEO
Outbound conversations
Sales follow-ups
Lead-gen campaigns
Blogs
Attract
Guides
Convert
expand into India
hire a team in India
India EOR
US decision-makers
Search how to expand into India
India hiring pages
Discovered through Search and AI answers
48.6K
impressions
1,215
clicks
2.5%
CTR
3 months
after migration
Conversion-first messaging
A single story across every touchpoint
01
Web page
Dedicated marketing page
02
Social posts
Use cases and guidance
03
Emails
Launch and activation
04
Sales & partner overview
Customer-facing materials
05
Paid campaign copy
Campaigns and remarketing
06
SEO plan
Three-month content plan
07
Web page localisation
Adapted into five languages